- Kia and Hyundai are rolling out price increases for the Telluride and Palisade three-row SUVs.
- These $300–$425 pricing upticks went into effect earlier in January 2020.
- Of these two models, we prefer the Telluride, which won a Car and Driver 10Best award for 2020.
Kia and Hyundai are smart enough to know when they have a good thing going. The new 2020 Telluride and 2020 Palisade three-row SUVs certainly qualify, and the companies have both rolled out a slight price uptick accordingly. These mid-model-year pricing adjustments were first reported by CarsDirect, and C/D has confirmed them on the vehicles' order guides. We're not surprised given that we heard earlier this year that Kia is selling Tellurides at a high average transaction price of over $40,000.
The Hyundai Palisade gets the more modest increase, with the base prices for the SE ($32,895), SEL ($34,845), and Limited ($46,045) trim levels each going up $300. The Kia Telluride gets a $325 increase for the base LX ($33,060) and mid-grade EX ($38,135) models, while the S ($35,035) and SX ($42,960) trim levels go up by $425. Some option prices have gone up, too, as the Telluride's SX Prestige package costs $300 more than before; a 2020 Telluride equipped like our long-term test car, then, is now $675 more expensive than it was, stickering at $48,265.
Both of these new nameplates achieved strong sales numbers in 2019, with the Kia moving 58,604 units and the Hyundai racking up 28,736 sales (the Telluride went on sale earlier in the year than the Palisade).
Despite these increased prices, the Telluride and Palisade both continue to offer strong value in the three-row SUV segment. Neither the Kia nor the Hyundai exceeds the $50,000 threshold even when fully loaded, while competitors from Ford, Volkswagen, and Chevy can easily exceed that price with all the options.
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